Tag: social media
-
Digital Transformation – It’s all about the customer
Digital transformation may seam like the latest in a long line of marketecture-based high tech concepts but it actually is pretty straight forward. In a nutshell, digital transformation is about adopting and often combining the digital technologies of Cloud, Mobility, Social Media and Analytics to better serve customers. More generally, digital transformation, is about extreme customer-centricity…
-
Dell opens its Social Media Command Center
This afternoon, Michael Dell himself came to open Dell’s brand new Social Media Listening Command Center. Customers, press and a bunch of us involved in social media at Dell were invited to attend. To get a good feel for today’s event check out this quick montage of the goings on, including Michael’s remarks and the…
-
Talking to Social Media Guru Charlene Li
The beginning of this week I attended the Web 2.0 summit out in San Francisco. Dell was a sponsor and it turned out to be a great event with speakers like Mark Zuckerberg of Facebook, Robin Li founder of Baidu, Mary Meeker of Morgan Stanley, Eric Schmidt of Google and the list goes on. While…
-
Chattin ’bout Chatter, The new new thing from salesforce.com
A couple of weeks ago a group from salesforce.com paid a visit to Dell. Among other things, they came to discuss their new product “Chatter” that Dell has recently launched internally and who’s virtues Michael Dell has tweeted. Among the salesforce crew was Sean Whiteley, VP of product marketing. I was able to get some…
-
JetBlue’s Social Media Strategy
Last week at the Enterprise 2.0 conference I sat in on an interesting session entitled “Does Social Media and Marketing Mater?” The moderator was Peter Kim of the Dachis Corporation and the panelists were Greg Matthews of Humana, Ben Foster of Allstate insurance and Morgan Johnston of jetBlue. Each of the panelist discussed how they…
-
Teaching Social Media at Georgetown
One of the more interesting people I met last week at Web 2.0 was Gaurav Mishra who is visiting the US from India as a Yahoo! Fellow in Residence. As a Yahoo! Fellow, Gaurav is doing research and teaching at Georgetown University in the field of social media. I was able to grab some of…
-
Talking with Ford’s Head of Social Media
I’m currently attending Web 2.0 here in San Francisco. One of the cooler talks I saw yesterday was given by Scott Monty, the head of Ford Motor’s Social Media efforts. I was so intrigued that I thought I would grab him for an interview. He graciously agreed and here’s the result. Enjoy 🙂 To watch…
-
Talking with Charlene Li about Social Networks
On Saturday at SXSW interactive I ran into my old friend and former business school classmate, Charlene Li. Charlene who used to be an analyst at Forrester, is the co-author of “Groundswell: Winning in a World Transformed by Social Technologies“ and has recently set up her own consultancy, the Altimeter Group. Charlene was at SXSW…
-
Pics from the show floor at SXSW
As I previously mentioned, on Saturday I headed down town to the Austin convention center and SXSW. Although I’ve lived here in Austin for 2 years this is the first time I’ve checked it out. I drove down after lunch and bought myself a day pass to the show floor. The entrance to the convention…
-
Time: Facebook Is for Old People
I came across a pretty funny article in last week’s Time magazine that explained the reason why all of a sudden my old classmates from high-school, college and business school are coming out of the woodwork and joining Facebook. The sub-title (which is missing from the online version) best sums up the phenomenon: It was…