Yesterday was day two of Dell’s two-day industry analyst summit which was held at the W hotel in Austin Texas. The event brought together over 100 analysts from around the world to hear to about the company’s strategy and vision from Dell’s top execs.
The second day kicked off with a presentation by the President of Dell Services, Steve Schuckenbrock which was then followed by a panel moderated by Michael Dell himself. The panel that Michael moderated was made up of the heads of four software companies Dell has recently acquired: Boomi, SecureWorks, KACE and Compellent. The general sessions then concluded with a tag-team presentation by Dell’s CMO Karen Quintos and Andy Lark, VP of global marketing for Public and Large Enterprise. Karen and Andy’s presentation covered Dell’s brand efforts and marketing initiatives in 2011.
Beyond the general sessions
After the general sessions, the rest of the afternoon featured a series of smaller breakout sessions as well as packed agenda of 1:1’s with analysts and Dell execs. Between his one one-on-one’s I was able to grab some time with analyst Ray Boggs, VP of IDC‘s SMB and Home office research and get his take on the event:
Some of the ground Ray covers:
- What were Ray’s expectations coming into the event and to what extent did Dell meet or miss those expectations
- The key role the medium sized company plays in Dell’s strategy
- Dell doubling down on acquisitions and R&D
- What are Ray’s clients asking him about Dell
- What would Ray like to see from Dell going forward
Pau for now…