IBM leverages Web 2.0 for Knowledge Sharing

Next month I’ll be heading over to Houston to attend APQC’s knowledge management conference.  One of the talks I’m interested in checking out will be given by Bryant Clevenger, the global leader for IBM GBS’s knowledge sharing strategy.

On the KMedge blog, Bryant explains what they’ve been up to:

At IBM, leveraging knowledge has always been an important part of our business.  Last year, we undertook a massive overhaul of the technology and approach we use for knowledge management, moving from a centrally managed, linear, taxonomy- and repository-based system to one that leverages the best of Web 2.0, including social software, user participation, and key market-driven concepts like sponsored links.

As a promo for his talk, Bryant put together the following video, complete with a rockin’ BTO instrumental soundtrack🙂.

Some of the topics the video addresses:

  • How do you harness the expertise and leverage the knowledge that is spread across 387,000 people located in 170 countries?
  • 1 in 4 workers has been with their current employer for less than 12 months.
  • People are using web 2.0 in their daily lives, they expect the same tools in the workplace.
  • The IBM employee knowledge portal allows users to
    • Search across multiple content repositories
    • Create social tags, peer ratings and tag content
    • Locate experts and contact them.
  • The portal surfaces: 1) the highest rated internal content, 2) Leadership priorities and 3 external competitor info.
  • Bryant’s “modest” vision for the portal: Unprecedented access to content and experts will shorten the sales cycle and will expand the reach of information…removing country and organization barriers and enabling the globally integrated enterprise.

Goodness for any size

Whether this project actually leads to the “enabling of the globally integrated enterprise” or not I think this effort will create considerable value.  I also believe that you don’t have to be a huge multinational like IBM to benefit from the availability of Web 2.0-based tools in the workplace.  Web 2.0 tools are built around the principles of linking, sharing, participation and collaboration — valuable elements for a company of any size.

Don’t touch that dial

BTW, If you are interested increasing linking, sharing, participation and collaboration in your organization you’ll want to check out our next Blueprint release, coming soon to a browser near you.  Stay tuned🙂

Pau for now…

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