Cote and I discuss Dell World and our new Web|Tech Vertical

October 19, 2011

Last week we held Dell’s first Dell World event here in Austin, Texas.  The two-day event was targeted at CxOs and IT professionals and featured an expo, panels and speakers such as CEOs Mark Benioff, Paul Otellini, Steve Ballmer and Paul Maritz as well as former CIO of the United States, Vivek Kundra.  And of course, being Austin, it also featured a lot of great music and barbeque.

At the end of the first day Michael Cote grabbed sometime with me and we talked about the event.

Some of the ground I cover:

  • Dell World overview and our Modular Data Center
  • (3:35) Talking to press/analysts about our new Web|Tech vertical and our focus on developers
  • (6:00) The event’s attempt to up-level the conversation rather than diving into speeds, feeds and geeky demos.

The Dell Modular Data Center on the expo floor (photo: Yasushi Osonoi:@osonoi)

(double click to see full sized)

Extra Credit reading

Pau for now…


A Walk-through of Dell’s Modular Data Center

September 13, 2011

In my last entry I featured a video with the Bing Maps imagery team.  In it they talked about why they went with Dell’s Modular Data Center (MDC) to help power and process all the image data they crunch.  For a deeper dive and a look at one of these babies from the inside join Ty Schmitt and Mark Bailey in the following video as they walk you through the MDC and how it works.

Some of the ground Ty and Mark cover

  • The various modules that make up the MDC
  • The topology of the system
  • How the outside temperature dictates which of the three cooling methods is used
  • The racks inside the MDC and how they were able to pull the fans out of the individual servers
  • A closure look at the power module

Extra-credit reading

Pau for now…


Bing Maps team on why they went with Dell

September 13, 2011

A little while ago I posted an entry talking about how Bing Maps was using Dell’s Modular Data Centers to power their new uber-efficient, uber-compact data center (or as Microsoft calls it  “microsite”), located in Longmont, Colorado.  But don’t take my word for it…

Below is a recent video of members of the Bing Maps’ imagery team, Tom Barclay, Brad Clark and Ryan Tracy, talking about what their needs were and why they chose Dell.  (BTW, the written case study is also available now).

Some of the ground the team covers

  • Bing Maps leading the way and  trying things out at Microsoft before the rest of the company.
  • Producing the imagery for Bing Maps including photographing all of the US and Western Europe and then stitching it all together with the help of tremendous processing power.
  • Their goal was to bring on additional capacity to support current and future site goals at the lowest cost, in the fastest amount of time with the least amount of down time.
  • Why they went with Dell and what they gained.

Extra-Credit reading

Pau for now…


Dell’s Modular Data Center powers Bing Maps

August 1, 2011

Late last week we announced that Dell’s Data Center Solutions group had outfitted Bing Maps’ uber-efficient, uber-compact data center (or as Microsoft calls it  “microsite”), located in Longmont, Colorado.  The facility is a dedicated imagery processing site to support Streetside, Bird’s Eye, aerial and satellite image types provided by Bing Maps.  The site’s key components are Dell’s Modular Data Centers and Melanox Infiniband networking.

Brad Clark, Group Program Manager, Bing Maps Imagery Technologies described their goal for the project, “Our goal was to push technological boundaries, to build a cost effective and efficient microsite.  We ended-up with a no-frills high-performance microsite to deliver complicated geospatial applications that can in effect ‘quilt’ different pieces of imagery into a cohesive mosaic that everyone can access.”

Keeping things cool

The challenge when building out the Longmont site was to design a modular outdoor solution that was optimized for power, space, network connectivity and workload performance.

The modules that Dell delivered use a unique blend of  free-air with evaporative cooling technology, helping to deliver world-class efficiency and a Power Usage Effectiveness (PUE) as low as 1.03.

To watch the whole site being built in time-lapse check this out:

Extra-credit reading


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