IDC starts tracking the hyperscale server market

March 26, 2012

In a recent post that highlighted the demise of the midrange  server market, Timothy Prickett Morgan talked about the new server classification that IDC has just started tracking, “Density-optimized”:

These are minimalist server designs that resemble blades in that they have skinny form factors but they take out all the extra stuff that hyperscale Web companies like Google and Amazon don’t want in their infrastructure machines because they have resiliency and scale built into their software stack and have redundant hardware and data throughout their clusters….These density-optimized machines usually put four server nodes in a 2U rack chassis or sometimes up to a dozen nodes in a 4U chassis and have processors, memory, a few disks, and some network ports and nothing else per node.

Source: IDC -- Q3 2011 Worldwide Quarterly Server Tracker

Here are the stats that Prickett Morgan calls out (I particularly like the last bullet :-):

  • By IDC’s reckoning these dense servers accounted for $458 million in sales, up 33.8 percent in a global server market that fell by 7.2 percent to $14.2 billion in the quarter.
  • Density optimized machines accounted for 132,876 servers in the quarter, exploding 51.5 percent, against the overall market, which comprised 2.2 million shipments and rose 2 percent.
  • Dell, by the way, owns this segment, with 45.2 percent of the revenue share, followed up by Hewlett-Packard with 15.5 percent of that density-optimized server pie.

Extra-credit reading

Pau for now…


Dell’s Cloud Plans Grab Virtual Ink

February 9, 2010

The Friday before last my boss Andy and I had a call with James Niccolai of IDG.  We chatted about what we’ve been up to at Dell as well as teed up what we have in store for the near distant future.

Here is the result:

To get the full scoop you should read the articles but here are some summary bits from the PCworld article:

The DCS [Data Center Solutions] unit was formed about three years ago to help Dell get more business from large Internet firms. Its engineers often spend several weeks on-site with those companies to design low-cost, low-power systems that meet the special requirements of their search, social networking and other Web applications.

That hands-on role means the DCS group designs servers only for large companies, such as Ask.com and Microsoft’s Azure division, which order tens of thousands of servers per year. But that’s about to change, Dell executives said in an interview.

Later this year Dell will turn some of those custom servers into standardized products and sell them to companies that order lower volumes of systems, including enterprises building “private cloud” environments in their data centers, and a second tier of smaller Internet companies.

“What we’ve found is, there are a whole bunch of other customers who want access to those designs but who are not buying in those types of quantities,” said Andy Rhodes, a director with Dell’s DCS group. “So the big thing we’re solving now, and we’ll talk more publically about over the next couple of months, is how to provide more of that capability to many, many more customers.”

Stay tuned for more 🙂

Pau for now…


Volume Servers: It’s the Software Stupid

July 10, 2009

Earlier this week I read an interesting entry from former Sun compadre Ken Oestreich.  Ken’s piece entitled, “Why (and How) Low-Cost Servers Will Dominate — Or, why high-end servers will be obviated by software…” explains:

The age of high-end, super-redundant, high-reliability servers is slowly coming to an end. They’re being replaced by volume servers and intelligent networks that “self heal”….folks like Amazon and other mega-providers don’t fill their data centers with high-end HP, Sun or IBM gear anymore. Rather, companies like Google use scads of super-inexpensive servers. And if/when the hardware craps-out, it is software that automatically swaps-in a new resource.

So what’s the punch-line here? I believe that the vendors who’ll “win” will be those who are effective at producing low-cost, volume servers with standard networking… But most of all, the winners will be effective at wrapping their wares in a system that is designed for automatic interchangeability [via software management]. Note I added the last bit

So just remember, in the cloud, nobody knows you’re a server.

Pau for now…