808labs — On the ground floor since 2011.
808labs · unboxing808

Inside the startups, projects, and technologies building what’s next.

Recent Quick Takes — unboxing808
CI/CD Is Broken — AI Made It Worse
CI/CD Is Broken
Sam Alba
Mendral
Watch full interview →
The #1 Security Threat Developers Need to Know
Security Threat
Jimmy Zelinski
AuthZed
Watch full interview →
AI Agents: We Need to Redefine Security
AI Agents
John Willis
Co-author, The DevOps Handbook
Watch full interview →
Past Examples
Datadog
2012 · DevOpsDays Austin
Co-founder Alexis Le-Quoc on his pre-IPO startup — a monitoring tool with a “Facebook-like interface” for infrastructure.
Watch the interview →
Kubernetes
2015 · OSCON · 1.0 Launch, CNCF established
Co-creator Craig McLuckie on the Kubernetes 1.0 launch and the just-announced CNCF.
Watch the interview →
OpenStack
2011 · Inaugural Design Summit
Lew Moorman on “OpenStack” — an open alternative to AWS built from Rackspace’s Cloud Files and NASA’s Nebula platform.
Watch the interview →
About

808labs & Barton George

Barton George
Founder, 808labs

I’ve spent more than three decades in tech, focused on developers, open source, DevOps, and cloud infrastructure. My career has included leadership roles at Dell Technologies, Sun Microsystems, and Sony in Tokyo.

At Dell, I founded and led Project Sputnik, growing it from a $40K experiment into a Linux developer laptop and workstation portfolio generating tens of millions in annual revenue. At Sun, I helped drive the company’s Linux strategy, served as an open-source evangelist, and built and led Java.com. My career began in Tokyo at Sony’s workstation division, where I worked entirely in Japanese.

I grew up in Honolulu, attended Williams College and Harvard Business School, and now live in Austin. Nearly 20 years ago, my family and I left Silicon Valley for Texas and never looked back.

More than 15 years ago, armed with little more than a Flip camcorder, I started interviewing people across the industry who were building interesting things. That archive has since grown to more than 400 interviews.

Those conversations helped me realize what I enjoy most: meeting people, learning from them, and sharing those insights with others. 808labs grew out of that idea.

What is 808labs?
808labs is an independent firm focused on early-stage startups, emerging technologies, and the people building them.
What is unboxing808?
unboxing808 is 808labs’ flagship interview series featuring founders, engineers, and project leaders shaping what’s next.
Why “808”?
808 is the area code for Hawaii, where I was born and raised. When social media arrived, “@barton” was long gone, so I became “@barton808” instead.

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